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Tokyo's 'WELCOME! SENTO' Campaign: 63 Bathhouses Ready for Tourists

9/8/2025

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Summary

Story summary

The Tokyo Metropolitan Government launched the "WELCOME! SENTO" campaign to attract international tourists from September 2025 to February 2026.
Sixty-three bathhouses are certified as “inbound-friendly,” offering multilingual support and cashless payments.
Participating bathhouses display a "WELCOME! SENTO" banner, signaling their readiness for foreign guests.
The initiative aims to enhance accessibility and promote Japan's Edo period bathing culture.
Discount vouchers will be available for both international and domestic visitors during the campaign.

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Story summary

The Tokyo Metropolitan Government launched the "WELCOME! SENTO" campaign to attract international tourists from September 2025 to February 2026.
Sixty-three bathhouses are certified as “inbound-friendly,” offering multilingual support and cashless payments.
Participating bathhouses display a "WELCOME! SENTO" banner, signaling their readiness for foreign guests.
The initiative aims to enhance accessibility and promote Japan's Edo period bathing culture.
Discount vouchers will be available for both international and domestic visitors during the campaign.