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NBA Returns to NBC: Exciting Coverage Kicks Off!

9/8/2025

40 8 Full Breakdown

Summary

Story summary

NBC is launching its NBA coverage with a new promo during the NFL season opener.
The promo showcases NBA stars and analysts, generating excitement for the upcoming season.
NBC will air NBA games twice weekly and stream additional games on Peacock.
The network invests $2.5 billion annually for rights to 100 regular-season games and playoffs.
NBA returns to NBC on October 21 with a double-header and a studio show hosted by Maria Taylor.

History

Historical Context

In 1990, NBC regained NBA broadcasting rights, coinciding with the Chicago Bulls' dominance led by Michael Jordan. The network's $2.5 billion investment for 100 games significantly increased the league's visibility and popularity. This strategic partnership not only enhanced viewer engagement but also set a precedent for future sports broadcasting, influencing how networks approach dual-sport promotions.

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Story summary

NBC is launching its NBA coverage with a new promo during the NFL season opener.
The promo showcases NBA stars and analysts, generating excitement for the upcoming season.
NBC will air NBA games twice weekly and stream additional games on Peacock.
The network invests $2.5 billion annually for rights to 100 regular-season games and playoffs.
NBA returns to NBC on October 21 with a double-header and a studio show hosted by Maria Taylor.

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