Story perspectives

Vodafone Tests AI Presenter Amid Fake Influencer Surge

9/8/2025

23 4

Summary

Story summary

Vodafone's recent ad in Germany showcased a presenter likely generated by AI.
Viewers noted unnatural hair movement and disappearing moles, suggesting artificial creation.
Vodafone confirmed they are testing AI in advertising, acknowledging its increasing role in daily life.
This ad follows a prior campaign featuring entirely AI-generated visuals.
The rise of fake influencers, like Lil’ Miquela, is notable in marketing, with brands like Calvin Klein and Prada participating.

1 of 1

Story summary

Vodafone's recent ad in Germany showcased a presenter likely generated by AI.
Viewers noted unnatural hair movement and disappearing moles, suggesting artificial creation.
Vodafone confirmed they are testing AI in advertising, acknowledging its increasing role in daily life.
This ad follows a prior campaign featuring entirely AI-generated visuals.
The rise of fake influencers, like Lil’ Miquela, is notable in marketing, with brands like Calvin Klein and Prada participating.