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Princess Peach: The Name Change That Shaped Mario

9/8/2025

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Summary

Story summary

Leslie Swan, a former localization manager at Nintendo, shared insights on Princess Peach's naming.
In Japan, she was always called Princess Peach, but U.S. marketing initially named her Princess Toadstool.
This name lasted over a decade until Super Mario 64 reintroduced the name Peach in the U.S.
Swan noted that the ad agency created names with limited communication with Nintendo's teams.
Shigeru Miyamoto favored the name Peach, leading to the official title Princess Peach Toadstool.
Swan voiced Peach in Super Mario 64, being the only English speaker in the development team.
The Toadstool name was mostly phased out in later character appearances.

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Story summary

Leslie Swan, a former localization manager at Nintendo, shared insights on Princess Peach's naming.
In Japan, she was always called Princess Peach, but U.S. marketing initially named her Princess Toadstool.
This name lasted over a decade until Super Mario 64 reintroduced the name Peach in the U.S.
Swan noted that the ad agency created names with limited communication with Nintendo's teams.
Shigeru Miyamoto favored the name Peach, leading to the official title Princess Peach Toadstool.
Swan voiced Peach in Super Mario 64, being the only English speaker in the development team.
The Toadstool name was mostly phased out in later character appearances.