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Plant-Based Market Shifts: Consumers Favor Whole Foods

9/9/2025

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Summary

Story summary

The plant-based food market is shifting away from ultra-realistic meat alternatives.
From 2021 to 2023, US dollar sales of vegan meat products fell by 13%.
Beyond Meat denies bankruptcy rumors amid financial concerns.
Consumers prefer minimally processed, whole-food options.
Actual Veggies, focusing on whole vegetable products, aims for $20 million in revenue this year.

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Story summary

The plant-based food market is shifting away from ultra-realistic meat alternatives.
From 2021 to 2023, US dollar sales of vegan meat products fell by 13%.
Beyond Meat denies bankruptcy rumors amid financial concerns.
Consumers prefer minimally processed, whole-food options.
Actual Veggies, focusing on whole vegetable products, aims for $20 million in revenue this year.