Story perspectives
Japan Faces Shrinkflation: Prices Rise 3.1% Amid Consumer Shock
9/9/2025
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Story summary
- Japanese consumers face shrinkflation after 30 years of declining prices.
- Neage.jp tracks price increases and product sizes, attracting 2,000 daily visitors.
- Masayuki Iwasa created the site in response to shrinking chocolate bars.
- Consumer prices, excluding fresh food, rose 3.1% in July 2025 year-over-year.
- Major companies plan to raise prices on over 1,010 items in August, a 50% increase.
