Story perspectives

Eagles Triumph in Weather-Delayed Opener, 28.3 Million Tune In

9/9/2025

Summary

Story summary

The NFL season opener between the Philadelphia Eagles and Dallas Cowboys drew 28.3 million viewers, ranking as the second-most-watched kickoff game.
A weather delay caused viewership to drop from 34.3 million to 20.2 million.
The Eagles secured a 24-20 victory, with Jalen Hurts playing a key role.
This game marked the first NFL broadcast measured under Nielsen's new audience measurement system.
The Eagles will play the Chiefs in a Super Bowl rematch in Week 2.

History

Historical Context

The NFL's television contract in 1982 marked a pivotal shift, boosting viewership and revenue significantly. By 2023, the Philadelphia Eagles and Dallas Cowboys' season opener attracted 28.3 million viewers, reflecting the league's sustained popularity. This game was the first evaluated under Nielsen's updated system, indicating the NFL's evolving approach to audience measurement and its impact on future broadcasting strategies.

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Story summary

The NFL season opener between the Philadelphia Eagles and Dallas Cowboys drew 28.3 million viewers, ranking as the second-most-watched kickoff game.
A weather delay caused viewership to drop from 34.3 million to 20.2 million.
The Eagles secured a 24-20 victory, with Jalen Hurts playing a key role.
This game marked the first NFL broadcast measured under Nielsen's new audience measurement system.
The Eagles will play the Chiefs in a Super Bowl rematch in Week 2.

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