Story perspectives

Ryan Reynolds' Leak Sparked Deadpool's $2.9 Billion Success

9/9/2025

Summary

Story summary

Ryan Reynolds revealed he leaked the Deadpool test footage at the Toronto International Film Festival to spark interest.
Tim Miller created the footage in 2012, but 20th Century Fox initially rejected it.
The 2014 leak ignited fan excitement, leading Fox to greenlight the film within 24 hours.
Reynolds appreciated his choice, despite potential legal risks.
The franchise has earned $2.907 billion across three films, proving R-rated superhero films can thrive.

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Story summary

Ryan Reynolds revealed he leaked the Deadpool test footage at the Toronto International Film Festival to spark interest.
Tim Miller created the footage in 2012, but 20th Century Fox initially rejected it.
The 2014 leak ignited fan excitement, leading Fox to greenlight the film within 24 hours.
Reynolds appreciated his choice, despite potential legal risks.
The franchise has earned $2.907 billion across three films, proving R-rated superhero films can thrive.