Back to today’s briefing

Story perspectives

Big Brother 27 Preempted by MTV VMAs This Sunday

9/9/2025

29 4 Full Breakdown

Summary

Story summary

Big Brother 27 will not air on Sunday, September 7, 2025, due to CBS airing the MTV Video Music Awards.
This is the first Sunday without a new episode this season, with nine contestants in the jury phase.
The next episode will air on Tuesday, September 9, at 8 p.m. ET/PT.
CBS adjusts its schedule for the VMAs, which run from 8 to 11 p.m. ET.
Fans can stream episodes on Paramount+ the following day.

History

Historical Context

The MTV Video Music Awards (VMAs) debuted in 1984, marking a pivotal moment in music culture. As CBS adapts its programming to accommodate major events, the postponement of Big Brother 27 illustrates the competition between reality TV and award shows. This reflects the changing entertainment landscape, where streaming platforms like Paramount+ play an increasingly crucial role in audience engagement.

1 of 2

Story summary

Big Brother 27 will not air on Sunday, September 7, 2025, due to CBS airing the MTV Video Music Awards.
This is the first Sunday without a new episode this season, with nine contestants in the jury phase.
The next episode will air on Tuesday, September 9, at 8 p.m. ET/PT.
CBS adjusts its schedule for the VMAs, which run from 8 to 11 p.m. ET.
Fans can stream episodes on Paramount+ the following day.

1 / 2