Smokey Bones Closes Locations Amid Strategic Shift to Twin Peaks

Smokey Bones, a popular barbecue chain, is undergoing significant changes as it closes 15 underperforming locations across the United States. Once boasting over 100 restaurants, the chain will soon operate only 26. The closures are part of a strategic overhaul initiated by its new owner, Twin Hospitality, a subsidiary of FAT Brands, which acquired Smokey Bones in 2023. The decision to close these locations follows a review of store performance, with the company citing insufficient revenue generation as the primary reason.

Why Smokey Bones Is Closing Restaurants and Converting Into Twin PeaksSmokey Bones, the popular BBQ franchise, begins closing restaurantsHuntsville Times

In addition to the closures, Twin Hospitality plans to convert 19 Smokey Bones locations into Twin Peaks sports bars. This shift is driven by the higher average revenue generated by Twin Peaks, which reportedly earns approximately $7.8 million annually compared to Smokey Bones' $3.5 million. The conversions are expected to enhance profitability and streamline operations, as converting existing structures reduces construction time significantly. Ken Kuick, co-CEO of FAT Brands, emphasized the financial benefits of this transition, stating, “Converting Smokey Bones locations to Twin Peaks provides a significant return on investment.”

Smokey Bones, American barbecue chain, to close more locations as Twin Hospitality focuses on profitabilityHuntsville TimesWhy Smokey Bones Is Closing Restaurants and Converting Into Twin Peaks

The closures and conversions will have a direct impact on employees and customers. Workers at the closed locations face job losses, while customers may lose access to their favorite barbecue dishes. Twin Hospitality has already completed two conversions, with plans for more by the end of 2025. The new Twin Peaks locations will focus on a sports bar atmosphere, featuring burgers, wings, and extensive television coverage, marking a departure from the traditional barbecue offerings of Smokey Bones.

Why Smokey Bones Is Closing Restaurants and Converting Into Twin Peaks

To navigate this transitional phase, Twin Hospitality has appointed Ken Brendemihl as the new president of Smokey Bones. Brendemihl brings extensive experience from other restaurant chains, including California Pizza Kitchen and Texas Roadhouse. His leadership is expected to stabilize the brand during this period of change. CEO Kim Boerema noted that the company is conducting a thorough review to eliminate inefficiencies and refocus on high-return initiatives.

Smokey Bones, the popular BBQ franchise, begins closing restaurants

The restructuring of Smokey Bones reflects a broader trend within the casual dining sector, where many chains are struggling to maintain profitability amid shifting consumer preferences toward faster and more affordable dining options. Other chains, such as Hooters, have also faced similar challenges, leading to store closures.

Why Smokey Bones Is Closing Restaurants and Converting Into Twin Peaks

Twin Hospitality has stated that the remaining Smokey Bones locations are expected to maintain positive cash flow. The company is committed to ensuring that the brand can thrive in a competitive market while adapting to changing consumer demands.

Why Smokey Bones Is Closing Restaurants and Converting Into Twin Peaks

• “Converting Smokey Bones locations to Twin Peaks provides a significant return on investment as altering a standing restaurant with similar square footage and real estate draw like Smokey Bones cuts out about a year and a half of construction time,” — Ken Kuick, Co-CEO, FAT Brands

Huntsville Times

• “I look forward to hitting the ground running as we embark on this transitional period that will set the foundation for Smokey Bones' long-term success,” — Ken Brendemihl, President, Smokey Bones

BBQ Chain With NY Locations Closing Restaurants, Converting Some To Twin Peaks

• “Smokey Bones is a beloved brand that has amassed a loyal following over the years,” — Kim Boerema, CEO, Twin Hospitality

BBQ Chain With NY Locations Closing Restaurants, Converting Some To Twin Peaks

The future of Smokey Bones hinges on its ability to adapt to these changes while maintaining its core identity amidst a competitive dining landscape.

Why Smokey Bones Is Closing Restaurants and Converting Into Twin Peaks