Story perspectives

Fort Myers Radio Rebrands to 'Trump Country,' Triples Ratings

9/9/2025

30 4

Summary

Story summary

WEHL radio in Fort Myers, Florida, rebranded as "Trump Country" on Trump's second inauguration day, focusing on MAGA themes.
Promotions include contests like “The Cancel Bowl,” inviting listeners to voice complaints about "woke" culture.
General Manager Jim Schwartzel noted a tripling of ratings among adults 25-54 since the rebrand.
Schwartzel is also a congressional candidate in Florida's 19th district, a Trump stronghold.
The station blends entertainment with political engagement to attract a targeted audience.

1 of 1

Story summary

WEHL radio in Fort Myers, Florida, rebranded as "Trump Country" on Trump's second inauguration day, focusing on MAGA themes.
Promotions include contests like “The Cancel Bowl,” inviting listeners to voice complaints about "woke" culture.
General Manager Jim Schwartzel noted a tripling of ratings among adults 25-54 since the rebrand.
Schwartzel is also a congressional candidate in Florida's 19th district, a Trump stronghold.
The station blends entertainment with political engagement to attract a targeted audience.