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Story perspectives

Negative News Boosts Sales Amid Public Fear and Uncertainty

9/9/2025

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Story summary
  • Negative news drives newspaper sales, as it resonates more with readers than positive stories.
  • Journalists are essential for exposing scandals and ensuring accountability.
  • The Financial Times analyzed over 3 million articles, showing a negative sentiment trend over 40 years.
  • This sentiment closely correlates with Wall Street's fear gauge, the Vix index, explaining 20% of its daily fluctuations.
  • Current issues like Covid, inflation, and populism sustain a negative public mood, exacerbated by the 2007-8 financial crisis.