Story perspectives
Apple Leads Race for Formula 1 Media Rights Deal
9/10/2025
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Story summary
- Derek Chang, CEO of Liberty Media, confirmed advanced talks with a U.S. media rights partner for Formula 1.
- Apple reportedly bid $120-$150 million annually, outpacing ESPN's $90 million offer.
- The current media rights deal expires at the end of 2025.
- Chang highlighted the need for a partner to effectively sponsor and monetize the relationship.
- Other streaming services, including Netflix, are also pursuing F1 rights.
