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Bridging the Mobile Internet Divide: The Role of Affordability in Sub-Saharan Africa

9/10/2025, 11:44:38 AM

Overview of the Mobile Internet Landscape

The GSMA's annual State of Mobile Internet Connectivity report for 2025 highlights significant advancements in mobile internet coverage, particularly in Sub-Saharan Africa, which accounted for 75% of the new mobile internet infrastructure in 2024. Despite this progress, 3.1 billion people globally remain offline, living in areas with available mobile broadband. This situation is primarily attributed to the "Usage Gap," where individuals have access but do not utilize mobile internet services due to various barriers.

The Affordability Crisis

A critical barrier to mobile internet adoption is the high cost of internet-enabled devices. In Sub-Saharan Africa, the cost of an entry-level smartphone can consume up to 87% of the monthly income for the poorest 20% of the population. The GSMA estimates that a device priced at $30 could potentially make mobile internet accessible to 1.6 billion people currently unable to connect. This affordability issue is compounded by the fact that 60% of mobile internet users in the region still rely on outdated 3G smartphones or feature phones, limiting their online experience.

Key Barriers to Connectivity

The report identifies several factors contributing to the Usage Gap, including:

  • Device Affordability: The average cost of an entry-level device represents 16% of monthly income across low- and middle-income countries (LMICs), escalating to 48% for the poorest segments.
  • Digital Literacy: Many potential users lack the necessary skills to navigate mobile internet services effectively.
  • Awareness and Content: While awareness of mobile internet is generally high, relevant content and services are often lacking, discouraging usage.

Collaborative Efforts for Change

In response to these challenges, the GSMA launched the Handset Affordability Coalition in 2024, which includes mobile operators, device manufacturers, and international organizations like the World Bank Group. This initiative aims to lower device costs and improve access to smartphones in LMICs. Director-General Vivek Badrinath emphasized the need for a collective effort to address these issues, stating, “To produce this will require a concerted, collaborative effort between the mobile industry, device manufacturers, policy makers, financial institutions and more.”

Economic Implications of Closing the Usage Gap

Addressing the Usage Gap could yield substantial economic benefits, with estimates suggesting an additional $3.5 trillion in global GDP by 2030. Furthermore, closing the gender gap in mobile internet usage alone could contribute an additional $1.3 trillion. The GSMA report underscores that mobile internet is not just a connectivity issue; it is a crucial driver of economic growth, enabling access to essential services such as healthcare, education, and e-commerce.

Criticism and Challenges Ahead

Despite the optimistic outlook, critics point out that the digital divide remains a pressing issue. The report indicates that while infrastructure is expanding, the pace of adoption in the poorest regions is stagnating. Moreover, safety and security concerns are increasingly cited as barriers to deeper internet usage, particularly among women and urban populations.

Conclusion

The GSMA's findings reveal a dual reality in Sub-Saharan Africa: while mobile internet coverage is expanding rapidly, significant barriers to usage persist, primarily due to device affordability and digital literacy. Collaborative efforts to make devices more affordable and improve digital skills are essential to bridging the gap and ensuring that the benefits of mobile internet reach all segments of the population.