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Story summary
- The University of South Florida (USF) appointed Rob Higgins as its first "CEO of Athletics" following a national search.
- Higgins, a USF alum, previously directed the Tampa Bay Sports Commission, hosting major events like two Super Bowls.
- USF Board Chair Will Weatherford highlighted the importance of a business approach in college athletics.
- Higgins will lead during a crucial period with a new stadium project and recent athletic achievements.
- His salary remains undisclosed; his predecessor earned over $5 million.
