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Zaslav: Streaming Overhaul Aims for 150M Subscribers by 2025

9/10/2025

Summary

Story summary

David Zaslav, CEO of Warner Bros. Discovery, criticized the TV landscape as a “terrible consumer experience” due to too many choices.
He expects HBO Max to reach 150 million homes by next year and plans to gradually increase subscription prices.
Zaslav highlighted that consumers pay less for content now than a decade ago, indicating a pricing opportunity.
The company will split into two entities by April 2026, separating streaming and studios from linear networks.
Zaslav will lead Warner Bros., while CFO Gunnar Wiedenfels will head the new Discovery company, targeting over 150 million streaming subscribers and over $1.3 billion in profitability by 2025.

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Story summary

David Zaslav, CEO of Warner Bros. Discovery, criticized the TV landscape as a “terrible consumer experience” due to too many choices.
He expects HBO Max to reach 150 million homes by next year and plans to gradually increase subscription prices.
Zaslav highlighted that consumers pay less for content now than a decade ago, indicating a pricing opportunity.
The company will split into two entities by April 2026, separating streaming and studios from linear networks.
Zaslav will lead Warner Bros., while CFO Gunnar Wiedenfels will head the new Discovery company, targeting over 150 million streaming subscribers and over $1.3 billion in profitability by 2025.