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AI Bots Surge to 51% of Internet Traffic, Raising Authenticity Concerns

9/11/2025

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Story summary
  • Sam Altman, CEO of OpenAI, noted the increase of bot-driven accounts on social media, linking it to the "dead internet theory."
  • CloudFlare found that nearly one-third of internet traffic is bot-generated, raising authenticity concerns.
  • Bot traffic surpassed human traffic, reaching 51% in 2024.
  • The rise of AI-generated content since ChatGPT's launch complicates the landscape for human creators.
  • Some cloud providers suggest charging bots for website access to protect human creators' revenue.