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Ralph Lauren Launches AI Stylist Chatbot for Shoppers

9/11/2025

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Summary

Story summary

Ralph Lauren introduced "Ask Ralph," an AI chatbot for styling and shopping advice, now available on its app in the U.S.
Built on Microsoft’s Azure OpenAI platform, it utilizes natural language processing for user interactions.
Users can inquire about outfit suggestions for various occasions, mimicking an in-store stylist experience.
David Lauren highlighted the brand's commitment to innovation in e-commerce and AI.
Future updates will focus on personalization and include more Ralph Lauren brands.

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Story summary

Ralph Lauren introduced "Ask Ralph," an AI chatbot for styling and shopping advice, now available on its app in the U.S.
Built on Microsoft’s Azure OpenAI platform, it utilizes natural language processing for user interactions.
Users can inquire about outfit suggestions for various occasions, mimicking an in-store stylist experience.
David Lauren highlighted the brand's commitment to innovation in e-commerce and AI.
Future updates will focus on personalization and include more Ralph Lauren brands.