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Amazon's AR Glasses 'Jayhawk' Set to Challenge Meta's Dominance

9/11/2025

Summary

Story summary

Amazon is developing AR glasses, codenamed "Jayhawk," to rival Meta's "Hypernova," set for late 2026 or early 2027.
Jayhawk will include a full-color display, microphones, speakers, and a camera, while delivery driver glasses, "Amelia," will assist with navigation.
Meta's smart glasses are expected to retail around $800; Amazon's pricing is currently unknown.
Amazon plans to invest approximately $105 billion in AI, while Meta allocates $70 billion.
Meta's Ray-Ban smart glasses sold over one million units in 2024, solidifying its market leadership.

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Story summary

Amazon is developing AR glasses, codenamed "Jayhawk," to rival Meta's "Hypernova," set for late 2026 or early 2027.
Jayhawk will include a full-color display, microphones, speakers, and a camera, while delivery driver glasses, "Amelia," will assist with navigation.
Meta's smart glasses are expected to retail around $800; Amazon's pricing is currently unknown.
Amazon plans to invest approximately $105 billion in AI, while Meta allocates $70 billion.
Meta's Ray-Ban smart glasses sold over one million units in 2024, solidifying its market leadership.