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Meta Launches First Physical Store in London for VR

9/11/2025

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Summary

Story summary

Meta plans to open its first physical store in London to showcase VR headsets and smart glasses.
The company is considering permanent locations, with London as the frontrunner.
Meta Labs has trademarked VR, mixed reality, and augmented reality products in the UK.
CEO Mark Zuckerberg will deliver a keynote at Meta Connect 2025 on September 17.
Rumored announcements include next-gen smart glasses, "Hypernova," priced at $799, and enhancements to Horizon OS.

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Story summary

Meta plans to open its first physical store in London to showcase VR headsets and smart glasses.
The company is considering permanent locations, with London as the frontrunner.
Meta Labs has trademarked VR, mixed reality, and augmented reality products in the UK.
CEO Mark Zuckerberg will deliver a keynote at Meta Connect 2025 on September 17.
Rumored announcements include next-gen smart glasses, "Hypernova," priced at $799, and enhancements to Horizon OS.