Full Breakdown
LeBron James and the Controversy Over a Misattributed Op-Ed in Chinese State Media
9/11/2025, 1:36:36 PM
Misattribution of Authorship
LeBron James, the Los Angeles Lakers star, has been at the center of controversy following the publication of an article in the Chinese state-run People’s Daily that was incorrectly attributed to him. The piece, titled “Basketball is a Bridge Connecting Each Other,” appeared on September 8, 2025, and expressed appreciation for China and its people. However, sources close to James clarified that he did not write the article; rather, it was a compilation of remarks he made during group interviews while on a promotional tour in China for Nike.
Background of the Incident
The controversy arises in the context of the NBA's strained relationship with China, which began in 2019 when former Houston Rockets general manager Daryl Morey expressed support for pro-democracy protests in Hong Kong. This led to a significant backlash, including the suspension of NBA broadcasts in China, costing the league billions. As the NBA seeks to mend ties with China, James' recent visit and the misattributed article have drawn scrutiny.
Official Statements & Responses
The Associated Press initially reported that James authored the op-ed, but later retracted the story after being informed by James' representatives that he had not submitted any written piece. Instead, the quotes attributed to him were taken from media sessions during his tour. The People’s Daily article referred to James as the “author,” but also indicated that the content was edited by a reporter from the newspaper.
Criticism & Opposition
Critics have voiced strong disapproval of James’ association with the Chinese state media. Former NFL sideline reporter Michele Tafoya condemned him for allegedly endorsing a regime known for human rights violations, particularly regarding the treatment of Uyghur Muslims. Tafoya remarked, “This is like American malpractice,” questioning James' silence on such issues while promoting his brand in China. Other commentators, including Tim Brando, labeled James a "sellout" for his perceived complicity in the Chinese government's narrative.
Verbatim Quotes
- “Basketball is not only a sport — it is a bridge that connects us,” — LeBron James
- “The enthusiasm and kindness of Chinese friends deeply touch me, and all I can do is give my all in every game to express my gratitude,” — LeBron James
- “I hope I can contribute to the development of Chinese basketball.” — LeBron James
- “@KingJames — you’re parroting communist propaganda. China is running torture camps and you know it.” — Senator Ben Sasse
What's Next
The NBA is set to return to China for the first time since 2019, with two preseason games scheduled between the Brooklyn Nets and Phoenix Suns on October 10 and 12, 2025. This return is seen as a pivotal moment for the league as it attempts to rebuild its relationship with Chinese fans and stakeholders.
In summary, the misattribution of authorship regarding LeBron James' remarks in the People’s Daily has sparked significant backlash, highlighting the complexities of celebrity endorsements in politically sensitive contexts.
