Story perspectives

Apple Watch Series 11 Launch Raises Carbon Footprint Concerns

9/11/2025

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Summary

Story summary

Apple launched the Apple Watch Series 11 on September 9, 2025, with less focus on carbon neutrality than in previous years.
The new model has a larger carbon footprint, emitting 8.1 kg of CO2-equivalent.
A German court deemed Apple's "carbon-neutral" claims misleading due to short-term land leases for forest restoration.
Apple's Restore Fund supports forestry projects in South America, but doubts about long-term carbon benefits remain.
Verra has tightened carbon credit standards, mandating a minimum 40-year carbon storage.

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Story summary

Apple launched the Apple Watch Series 11 on September 9, 2025, with less focus on carbon neutrality than in previous years.
The new model has a larger carbon footprint, emitting 8.1 kg of CO2-equivalent.
A German court deemed Apple's "carbon-neutral" claims misleading due to short-term land leases for forest restoration.
Apple's Restore Fund supports forestry projects in South America, but doubts about long-term carbon benefits remain.
Verra has tightened carbon credit standards, mandating a minimum 40-year carbon storage.