Full Breakdown
Costco Issues Recall of Dubai Style Chocolate Due to Allergen Mislabeling
9/11/2025, 8:22:23 PM
Overview of the Recall
Costco has announced a recall of its Rolling Pin brand Dubai Style Chocolate due to a labeling error that misidentifies wheat as gluten on the packaging. The affected products were sold between May 1 and August 29, 2025, at select Costco locations and are marked with item code #1932972 above the barcode.
Health Risk Assessment
The recall was initiated after it was discovered that the allergen statement incorrectly listed gluten instead of wheat, which is a legally distinct allergen. While gluten is a component of wheat, consumers with wheat allergies may react specifically to wheat itself. Costco has assessed the health risk as minimal, noting that gluten is mentioned in the allergen statement and that Kunefa, an ingredient known to contain wheat, is also listed.
Consumer Guidance
Customers who purchased the recalled Dubai Style Chocolate are advised to return the product to their local Costco for a full refund. No receipt is required for the return. For further inquiries, consumers can contact Rolling Pin Baking Company at 833-331-2993 during standard business hours.
Criticism & Opposition
Despite the company's assessment of minimal risk, some consumer advocates argue that mislabeling allergens poses a serious health threat, particularly for individuals with severe wheat allergies. The distinction between gluten and wheat is crucial for those who may react differently to each substance. Critics emphasize the importance of accurate labeling to prevent potential allergic reactions.
Official Statements
Rolling Pin Baking Company’s Quality Assurance Director, Eddie Dayan, stated, “We assess the health risk to be minimal as gluten is listed on the allergen statement and gluten is found in wheat.” This statement reflects the company's position on the recall's health implications while acknowledging the labeling error.
Verbatim Quotes
- “The allergen statement inadvertently listed ‘gluten’ as the allergen, rather than ‘wheat.” — Costco Announcement
- “In the event there are any wheat allergies in your household, please return the item to your local Costco for a full refund,” — Costco Statement
- “If you’re unsure whether you have the affected product, check the item code #1932972, which is printed above the barcode on the back of the packaging.” — Recall Notice
What's Next
As a result of this incident, Costco is likely to review its labeling practices to ensure compliance with food safety standards. Consumers are encouraged to remain vigilant about allergen disclosures on food products to avoid similar issues in the future.
