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Pop Mart Unveils Chucky Blind Box Collection for Halloween

9/11/2025

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Summary

Story summary

Pop Mart will launch a Chucky-themed blind box collection on September 12, aligning with Halloween.
The collection showcases various Chucky incarnations in toy box-style packaging.
Emily Brough, head of IP licensing, highlighted Halloween's significance for product development.
The company plans pop-up experiences and aims to expand storytelling into other entertainment mediums.
The Chucky collection will be available online and at local Pop Mart locations.

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Story summary

Pop Mart will launch a Chucky-themed blind box collection on September 12, aligning with Halloween.
The collection showcases various Chucky incarnations in toy box-style packaging.
Emily Brough, head of IP licensing, highlighted Halloween's significance for product development.
The company plans pop-up experiences and aims to expand storytelling into other entertainment mediums.
The Chucky collection will be available online and at local Pop Mart locations.