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Story perspectives

Google Eliminates Data Transfer Fees Ahead of EU Act

9/11/2025

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Story summary
  • The EU Data Act will take effect on September 12, 2025, facilitating easier data transfers between cloud providers.
  • Google has removed data transfer fees for its "Data Transfer Essentials" service, surpassing the Act's requirements.
  • This strategy aims to boost competition and minimize vendor lock-in in a market led by AWS and Microsoft.
  • Microsoft and AWS offer at-cost transfers, while Google’s no-cost model enhances its appeal.
  • Concerns persist regarding data sovereignty due to the US CLOUD Act, which permits US authorities access to globally stored data.