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Paramount Launches Sports Entertainment Division to Engage Fans

9/11/2025

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Summary

Story summary

Paramount is launching Paramount Sports Entertainment, led by Jesse Sisgold, former President of Skydance Media.
The division will create scripted and unscripted content for its platforms and third-party services.
It will develop interactive sports games and experiences in collaboration with athletes and brands.
Paramount Sports Entertainment will include Skydance Sports, a joint venture with the NFL.
The division aims to strengthen Paramount's sports media presence and engage fans through innovative storytelling.

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Story summary

Paramount is launching Paramount Sports Entertainment, led by Jesse Sisgold, former President of Skydance Media.
The division will create scripted and unscripted content for its platforms and third-party services.
It will develop interactive sports games and experiences in collaboration with athletes and brands.
Paramount Sports Entertainment will include Skydance Sports, a joint venture with the NFL.
The division aims to strengthen Paramount's sports media presence and engage fans through innovative storytelling.