Story perspectives
HBO Max Prices Set to Rise Amid Password Crackdown
9/12/2025
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Story summary
- Warner Bros. Discovery CEO David Zaslav announced plans to raise HBO Max prices, citing the service's quality as justification.
- Current prices start at $9.99 per month, with premium plans at $20.99.
- Zaslav confirmed an upcoming crackdown on password sharing to encourage user engagement.
- The company has not yet enforced these rules but intends to implement them soon.
- This strategy aims to boost HBO Max's profitability.
