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North Carolina's Film Industry Boosted by $20 Million Investment

9/12/2025, 2:04:39 AM

Overview of the Investment Announcement

On September 11, 2025, North Carolina Governor Josh Stein announced a significant $20 million investment aimed at revitalizing the state's film and entertainment industry. This funding is expected to support seven film and television projects, generating approximately $130 million and creating an estimated 3,800 jobs across the state. The announcement took place at Bespoke Coffee Shop in Wilmington, where Stein engaged with local film industry professionals.

Key Projects Funded

Among the projects receiving funding, "Beast Games Season Two," produced by YouTube star MrBeast, has been allocated up to $15 million. Other notable projects include:

  • "Top Chef" Season 23: $2.5 million

These productions will take place in various locations, including New Hanover, Pitt, Cabarrus, Mecklenburg, and the Charlotte region.

Legislative Context and Incentives

The funding announcement coincides with pending legislation in the North Carolina General Assembly, specifically Senate Bill 301, which seeks to increase the maximum grant amounts for film projects. If passed, the bill would raise the cap for feature-length films from $7 million to $12 million and for television series from $15 million to $20 million. Governor Stein emphasized the need to continually assess the incentive structure to ensure it meets industry demands.

Criticism and Industry Perspectives

Despite the positive outlook, some industry professionals have expressed concerns regarding the current grant program's limitations. Line producer Barbara D’Allesandro highlighted the need for higher caps on funding for longer-running television series to maintain competitiveness. Dan Brawley, chief instigating officer of the Cucalorus Film Festival, noted that existing caps hinder the state's ability to attract larger productions, suggesting bipartisan support for adjustments to the incentive program.

Economic Impact and Community Engagement

Governor Stein underscored the importance of local businesses in driving tourism, citing Bespoke Coffee Shop as an example of how filming locations can attract visitors. The success of shows like "The Summer I Turned Pretty," filmed in Wilmington, has drawn tourists eager to see real-life filming sites. Stein's commitment to enhancing the film industry aligns with broader goals of investing in education, renewable energy, and supporting working families in North Carolina.

Verbatim Quotes

  • “North Carolina is home to a thriving TV and film industry, and it’s only getting stronger,” — Governor Josh Stein
  • “I think we always have to look at the incentive structure to make sure it’s meeting the market and you don’t want to have an incentive system that doesn’t serve the industry,” — Governor Josh Stein
  • “If we get a longer show in, they’ll run out [of grant funding],” — Barbara D’Allesandro, Line Producer

Conclusion

The $20 million investment in North Carolina's film industry represents a strategic effort to bolster economic growth and job creation. As the state seeks to enhance its appeal as a filming destination, ongoing discussions about legislative changes and industry needs will be crucial in shaping the future of film production in North Carolina.