Story perspectives

WSL Soars Post-Euro Victory with £65M Broadcast Deal

9/12/2025

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Summary

Story summary

The Women’s Super League (WSL) is growing significantly after England's Euro 2025 victory.
It secured a five-year broadcast deal worth £65 million with BBC and Sky, boosting visibility and revenue.
The league formed 13 new international partnerships, expanding into key markets like the US and China.
YouTube accessibility increased views from 2.4 million to 22.9 million last season.
The WSL's international audience rose from 26% to 62% in recent seasons.

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Story summary

The Women’s Super League (WSL) is growing significantly after England's Euro 2025 victory.
It secured a five-year broadcast deal worth £65 million with BBC and Sky, boosting visibility and revenue.
The league formed 13 new international partnerships, expanding into key markets like the US and China.
YouTube accessibility increased views from 2.4 million to 22.9 million last season.
The WSL's international audience rose from 26% to 62% in recent seasons.