Story perspectives

Trademark Battle: Belichick Phrases Rejected Amid Patriots' Claims

9/12/2025

Summary

Story summary

The U.S. Patent and Trademark Office rejected Jordon Hudson's trademark applications for phrases linked to Bill Belichick, the new UNC football coach.
The phrases "Do Your Job (Bill's Version)" and "No Days Off (Bill's Version)" were denied due to existing trademarks held by the New England Patriots.
Hudson's company, TCE Rights Management, has filed 22 applications, with five recently denied.
Hudson has three months to appeal the decisions, and other applications may still be approved with adjustments.

History

Historical Context

The Lanham Act of 1946 established federal trademark registration in the U.S., protecting brand identities. This legal framework has become crucial for sports franchises like the New England Patriots, which hold numerous trademarks. Recent trademark rejections faced by entrepreneur Jordon Hudson illustrate the ongoing challenges for new entrants in navigating trademark law amidst established brands, emphasizing the importance of intellectual property protection.

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Story summary

The U.S. Patent and Trademark Office rejected Jordon Hudson's trademark applications for phrases linked to Bill Belichick, the new UNC football coach.
The phrases "Do Your Job (Bill's Version)" and "No Days Off (Bill's Version)" were denied due to existing trademarks held by the New England Patriots.
Hudson's company, TCE Rights Management, has filed 22 applications, with five recently denied.
Hudson has three months to appeal the decisions, and other applications may still be approved with adjustments.

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