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Patanjali Appeals Court Ruling on Chyawanprash Ads

9/12/2025

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Summary

Story summary

Patanjali Ayurved Ltd and Patanjali Foods Ltd are appealing a Delhi High Court ruling that limits their advertising for Patanjali Special Chyawanprash.
The July ruling followed a lawsuit from Dabur, which accused Patanjali of disparaging its products.
Patanjali contends its ads do not mention Dabur and focus on its product's benefits.
The case highlights issues of puffery, comparative advertising, and consumer protection in India's Ayurvedic sector.
Dabur, holding over 60% market share in Chyawanprash, claims Patanjali's ads imply health risks from its products.

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Story summary

Patanjali Ayurved Ltd and Patanjali Foods Ltd are appealing a Delhi High Court ruling that limits their advertising for Patanjali Special Chyawanprash.
The July ruling followed a lawsuit from Dabur, which accused Patanjali of disparaging its products.
Patanjali contends its ads do not mention Dabur and focus on its product's benefits.
The case highlights issues of puffery, comparative advertising, and consumer protection in India's Ayurvedic sector.
Dabur, holding over 60% market share in Chyawanprash, claims Patanjali's ads imply health risks from its products.