Story perspectives
Travel Tech Demand Rises Amid EU's Fight Against Fake Reviews
9/12/2025
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Story summary
- RateHawk's survey shows 29% of travel professionals want more technology for efficiency, with 49% focusing on automation tools, particularly in small agencies.
- A generational shift reveals 40% of newcomers favor mobile tools, compared to 28% of experienced professionals.
- The EU's new Code of Conduct for Online Ratings targets fake reviews, supported by major platforms like Tripadvisor and Expedia.
- RateGain's UNO VIVA AI voice agent expands to Europe, addressing unanswered voice reservations.
- A Milan study indicates high tourist traffic may enhance quality of life, challenging the overtourism narrative.
