Back to today’s briefing

Story perspectives

Rauw Alejandro Dominates Billboard Latin Nominations, Celebrates Culture

9/12/2025

38 3 Full Breakdown

Summary

Story summary

Rauw Alejandro's new single "GuabanSexxx" precedes his album "Cosa Nuestra: Capítulo 0," blending genres and celebrating Puerto Rican culture.
He won the 2025 Hispanic Heritage Award for Vision, highlighting his impact on Latin music.
Rauw Alejandro and Fuerza Regida lead the 2025 Billboard Latin Music Awards nominations with 15 and 14, respectively.
The awards ceremony is set for October 23, 2025, in Miami, featuring diverse artists.
His "Cosa Nuestra World Tour" will soon head to Latin America after successful U.S. and European tours.

History

Historical Context

The rise of Latin music gained momentum in 2015, highlighted by the Latin Grammy Awards honoring artists like Juanes and Shakira. By 2025, Rauw Alejandro's 15 nominations at the Billboard Latin Music Awards and his culturally rich single "GuabanSexxx" reflect this ongoing evolution, showcasing the genre's global influence and cultural pride, particularly from Puerto Rico.

1 of 2

Story summary

Rauw Alejandro's new single "GuabanSexxx" precedes his album "Cosa Nuestra: Capítulo 0," blending genres and celebrating Puerto Rican culture.
He won the 2025 Hispanic Heritage Award for Vision, highlighting his impact on Latin music.
Rauw Alejandro and Fuerza Regida lead the 2025 Billboard Latin Music Awards nominations with 15 and 14, respectively.
The awards ceremony is set for October 23, 2025, in Miami, featuring diverse artists.
His "Cosa Nuestra World Tour" will soon head to Latin America after successful U.S. and European tours.

1 / 2