Story perspectives

Swiss Watchmakers Grapple with 39% U.S. Tariff Crisis

9/12/2025

Summary

Story summary

Swiss watchmakers face a 39% tariff on U.S. exports, affecting 7% of total Swiss exports.
Concerns over future sales emerged during the Geneva Watch Days, with Breitling's CEO uncertain about tariff resolutions.
Two-thirds of Swiss SMEs have adjusted export strategies, with some exploring alternative markets.
Brands are restructuring U.S. operations and considering EU routes with lower tariffs.
Nick Hayek of Swatch Group proposes retaliatory tariffs on U.S. gold exports.

History

Historical Context

In 2014, the U.S. Securities and Exchange Commission implemented a T+2 settlement cycle, reducing settlement times and enhancing efficiency for over 1,000 financial entities. This shift reflects a global trend towards faster transactions, with Switzerland planning a T+1 cycle by 2027 to improve competitiveness and mitigate counterparty risk, highlighting the evolving landscape of financial regulations.

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Story summary

Swiss watchmakers face a 39% tariff on U.S. exports, affecting 7% of total Swiss exports.
Concerns over future sales emerged during the Geneva Watch Days, with Breitling's CEO uncertain about tariff resolutions.
Two-thirds of Swiss SMEs have adjusted export strategies, with some exploring alternative markets.
Brands are restructuring U.S. operations and considering EU routes with lower tariffs.
Nick Hayek of Swatch Group proposes retaliatory tariffs on U.S. gold exports.

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