Stellantis Cancels Ram 1500 REV Electric Pickup Amid Slowing Demand

Stellantis has officially announced the cancellation of its plans to develop the Ram 1500 REV, a full-size battery-electric pickup truck. The decision comes as the company cites a significant slowdown in demand for full-size electric vehicles (EVs) in North America. A spokesperson stated, “As demand for full-size battery electric trucks slows in North America, Stellantis is reassessing its product strategy and will discontinue development of a full-size BEV pickup.” Originally slated for release in 2024, the Ram 1500 REV faced multiple delays, with its launch pushed back to 2026 and then to 2027 before the project was ultimately shelved.

CNBCRam’s Fully Electric Pickup is Dead, Ramcharger to Carry REV NameTransport Topics

Despite the cancellation of the fully electric model, Stellantis will continue with the development of a range-extended electric vehicle (REEV), which will now carry the Ram 1500 REV name. This vehicle will combine a 92 kWh battery with a gasoline V6 engine that acts as a generator, providing an all-electric range of approximately 145 miles and a total driving range of up to 690 miles. Stellantis has emphasized that this new model will set a benchmark in the half-ton segment, boasting exceptional towing and payload capabilities.

Stellantis permanently cancels Ram 1500 REV electric pickup, renames Ramcharger hybrid to 1500 REV

The decision to cancel the Ram 1500 REV reflects broader trends within the automotive industry, where many manufacturers are scaling back their electric vehicle ambitions. Companies like Audi and Honda have also recently canceled or delayed their EV projects. The decline in consumer interest for large battery-electric trucks has been attributed to concerns over towing capacity and range, which are critical for pickup truck buyers. Stellantis' new CEO, Antonio Filosa, is focusing on hybrids and gas-powered vehicles to reverse a multi-year sales decline in North America, a key market for the company.

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Critics have expressed disappointment over the cancellation of the Ram 1500 REV, viewing it as a setback for Stellantis in the competitive EV market. Some industry analysts argue that the automaker's decision reflects a lack of commitment to electrification at a time when many consumers are becoming more environmentally conscious. The shift back to gasoline engines, including the reintroduction of the HEMI V8, has raised concerns about Stellantis' long-term strategy in an evolving automotive landscape.

The Verge

Stellantis has stated that the Ram 1500 REV will still offer “exceptional range, towing capability, and payload performance,” despite the transition to a hybrid model. The company aims to ensure product quality and meet customer expectations with the upcoming range-extended pickup.

Ram’s Fully Electric Pickup is Dead, Ramcharger to Carry REV Name

• “As demand for full-size battery electric trucks slows in North America, Stellantis is reassessing its product strategy and will discontinue development of a full-size BEV pickup.” — Stellantis Spokesperson

Stellantis permanently cancels Ram 1500 REV electric pickup, renames Ramcharger hybrid to 1500 REV

• “This vehicle will set a new benchmark in the half-ton segment, offering exceptional range, towing capability and payload performance,” — Stellantis Announcement

The Verge

The Ram 1500 REV, now a range-extended electric pickup, is expected to launch in 2026, pending further developments. Stellantis is investing in its Sterling Heights plant to prepare for the assembly of these new vehicles, indicating a continued focus on hybrid technology in response to market conditions.

Ram’s Fully Electric Pickup is Dead, Ramcharger to Carry REV Name