Story perspectives
Berry and Federer Showcase Switzerland's Stunning Autumn Appeal
9/13/2025
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Story summary
- Halle Berry and Roger Federer promote Switzerland's autumn beauty in a new campaign featuring vibrant fall landscapes, including the Alps and lakes.
- Berry praises Switzerland's charm, while Federer emphasizes autumn's appeal.
- The humorous promotional video, "Beautiful Autumn," targets markets like the US and UK.
- Switzerland's autumn tourism has grown, with hotel stays up 10.3% over five years.
- Domestic travelers contributed to a 21.7% increase in overnight stays, while US tourist stays surged nearly 35%.
