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Franchise Scorecard Reveals Movie Industry's Pandemic Recovery Insights

9/13/2025

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Summary

Story summary

Franchises play a crucial role in the movie industry’s recovery from pandemic losses.
Variety introduced its inaugural franchise scorecard to assess eight major movie brands.
The evaluation considers audience interest and compares recent box office earnings to historical averages since 2010.
It also analyzes production budgets against global grosses for cost-effectiveness.
Ratings from industry professionals highlight strengths and areas for improvement across all franchises.

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Story summary

Franchises play a crucial role in the movie industry’s recovery from pandemic losses.
Variety introduced its inaugural franchise scorecard to assess eight major movie brands.
The evaluation considers audience interest and compares recent box office earnings to historical averages since 2010.
It also analyzes production budgets against global grosses for cost-effectiveness.
Ratings from industry professionals highlight strengths and areas for improvement across all franchises.