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Amazon Unveils Ambitious AR Glasses Plans for 2026

9/13/2025

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Story summary
  • Amazon is developing consumer AR glasses, codenamed "Jayhawk," set to launch in late 2026 or early 2027.
  • These glasses will include a full-color display, microphones, speakers, and a camera for interaction with physical and digital environments.
  • A separate model, "Amelia," targets delivery drivers, offering navigation and delivery instructions, with a potential release in Q2 2026.
  • Amazon plans an initial production run of 100,000 units for the driver model to refine AR technology in logistics.
  • This approach positions Amazon to compete with Meta's successful Ray-Ban smart glasses.