Story perspectives

New Initiative Boosts Marketers' Digital Maturity and Strategy

9/13/2025

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Summary

Story summary

The CMO Council and Zeta Global launched an initiative to help marketers evaluate their digital maturity and technology use.
The program provides benchmarking tools and AI-driven marketing strategy recommendations.
Research indicates 54% of marketing leaders are accountable for revenue growth.
Position2 appointed Jon Miller and Kumar Ganapathy to its Board to strengthen its AI-first marketing strategy.
A Qualtrics study shows many marketers still depend on intuition despite using business intelligence tools.

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Story summary

The CMO Council and Zeta Global launched an initiative to help marketers evaluate their digital maturity and technology use.
The program provides benchmarking tools and AI-driven marketing strategy recommendations.
Research indicates 54% of marketing leaders are accountable for revenue growth.
Position2 appointed Jon Miller and Kumar Ganapathy to its Board to strengthen its AI-first marketing strategy.
A Qualtrics study shows many marketers still depend on intuition despite using business intelligence tools.