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McDonald's Japan Limits Happy Meals to Curb Chaos

9/13/2025

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Summary

Story summary

McDonald's Japan is introducing new rules for Happy Meals following disruptions from the Pokémon meal launch in August.
The promotion caused fights, food waste, and scalping of items.
The new Sanrio Happy Meal, available in-store only, limits customers to three meals per group and prohibits reselling.
McDonald's aims to reduce food waste and uphold social etiquette.
The company will assess the rules based on sales performance.

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Story summary

McDonald's Japan is introducing new rules for Happy Meals following disruptions from the Pokémon meal launch in August.
The promotion caused fights, food waste, and scalping of items.
The new Sanrio Happy Meal, available in-store only, limits customers to three meals per group and prohibits reselling.
McDonald's aims to reduce food waste and uphold social etiquette.
The company will assess the rules based on sales performance.