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Furusato Nozei Donations Surge Before New Regulations

9/13/2025

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Summary

Story summary

People are enrolling in the furusato nozei hometown donation system ahead of new government regulations.
Starting next month, the government will prohibit reward points for donations via intermediate websites.
Rakuten is hosting an event at Tokyo Big Sight featuring gifts from over 170 municipalities.
Donations through Rakuten's platform doubled in early August compared to last year.
Internal affairs minister Seiichiro Murakami warned against increasing reward points, while Rakuten has sued the government over the ban.

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Story summary

People are enrolling in the furusato nozei hometown donation system ahead of new government regulations.
Starting next month, the government will prohibit reward points for donations via intermediate websites.
Rakuten is hosting an event at Tokyo Big Sight featuring gifts from over 170 municipalities.
Donations through Rakuten's platform doubled in early August compared to last year.
Internal affairs minister Seiichiro Murakami warned against increasing reward points, while Rakuten has sued the government over the ban.