Story perspectives

LEGO Evolves: From Childhood Classics to Adult Masterpieces

9/14/2025

Summary

Story summary

LEGO, founded in Denmark, began with wooden toys during the Great Depression and switched to plastic in 1947.
The classic LEGO brick design has remained consistent since 1958, promoting creative play across various themes.
In the 1990s, LEGO introduced licensed properties like Star Wars and Harry Potter to boost profits and attract older audiences.
The company now targets adults with premium sets, including a $1,000 Death Star model.
Upcoming releases feature a LEGO Game Boy and Marvel and Disney-themed collections, including the UCS Death Star with 9,023 pieces and 38 minifigures, launching on October 1.

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Story summary

LEGO, founded in Denmark, began with wooden toys during the Great Depression and switched to plastic in 1947.
The classic LEGO brick design has remained consistent since 1958, promoting creative play across various themes.
In the 1990s, LEGO introduced licensed properties like Star Wars and Harry Potter to boost profits and attract older audiences.
The company now targets adults with premium sets, including a $1,000 Death Star model.
Upcoming releases feature a LEGO Game Boy and Marvel and Disney-themed collections, including the UCS Death Star with 9,023 pieces and 38 minifigures, launching on October 1.