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Ubisoft's Saudi Deal Sparks Human Rights Controversy

9/14/2025

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Summary

Story summary

Ubisoft staff expressed concerns over a potential deal with Saudi Arabia for Assassin’s Creed Mirage due to the country's human rights issues.
The Al-Ula expansion was announced without mentioning Saudi Arabia.
Management defended the partnership, claiming it enhances France's soft power.
Critics called this view "naive," questioning its effect on Ubisoft's reputation.
Saudi Arabia's Public Investment Fund has significantly invested in global gaming, including Ubisoft.

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Story summary

Ubisoft staff expressed concerns over a potential deal with Saudi Arabia for Assassin’s Creed Mirage due to the country's human rights issues.
The Al-Ula expansion was announced without mentioning Saudi Arabia.
Management defended the partnership, claiming it enhances France's soft power.
Critics called this view "naive," questioning its effect on Ubisoft's reputation.
Saudi Arabia's Public Investment Fund has significantly invested in global gaming, including Ubisoft.