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Stellantis Halts Ram 1500 REV, Rebrands as Hybrid Ramcharger

9/15/2025

Summary

Stellantis Halts EV Development

Stellantis has halted the all-electric Ram 1500 REV development due to reduced demand for full-size EVs in North America.
The model will be rebranded as the Ramcharger, a plug-in hybrid featuring a range-extending engine.
Originally planned with a 168 kWh battery for 350 miles of range, its launch has been delayed to 2027.
This decision mirrors industry-wide challenges, with Ford and GM also experiencing declining EV truck sales.
Analysts cite high costs and limited federal support as barriers to EV adoption among traditional truck buyers.

Summary

Slate Launches Electric Truck

Slate launched a compact electric truck with a standard 47 kWh battery for a 150-mile range and an optional 75 kWh battery for 240 miles.
It features a single rear-mounted motor generating 201 horsepower, reaching 0-60 mph in 8 seconds.
To cut costs, Slate limits body styles and colors, using dent-resistant polypropylene-composite panels.
EV profit margins are lower than traditional vehicles, potentially under 10-15% for Slate due to the loss of the federal tax credit.
Slate's accessory-driven model may achieve profit margins of 50-70% on additional items, compensating for lower vehicle margins.

History

Historical Context

The 2008 Emergency Economic Stabilization Act allocated $700 billion to stabilize the U.S. financial system, including $25 billion for the auto industry, aiding companies like Ford and GM. Today, Stellantis' decision to halt the Ram 1500 REV highlights ongoing challenges in the electric vehicle market, where high costs and limited federal support continue to impede automakers' efforts to innovate and remain profitable.

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Stellantis Halts EV Development

Stellantis has halted the all-electric Ram 1500 REV development due to reduced demand for full-size EVs in North America.
The model will be rebranded as the Ramcharger, a plug-in hybrid featuring a range-extending engine.
Originally planned with a 168 kWh battery for 350 miles of range, its launch has been delayed to 2027.
This decision mirrors industry-wide challenges, with Ford and GM also experiencing declining EV truck sales.
Analysts cite high costs and limited federal support as barriers to EV adoption among traditional truck buyers.

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