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Story summary
- Oasis merchandise sales are thriving, with fans spending an estimated £20 million this year on items like T-shirts and bucket hats at pop-up stores.
- At recent concerts, half the audience wore Oasis gear, indicating high demand.
- Other artists, such as Metallica and Taylor Swift, are also benefiting from merchandise, with Swift's Eras Tour earning $200 million in 2023.
- The concept of band merchandise began with Elvis Presley’s manager in the 1950s, shaping today's market.
- T-shirt sales have been vital for bands like the Ramones, supporting them financially despite low record sales.
