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AI Bots Surge, Human Internet Traffic Plummets 9.4%

9/15/2025

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Summary

Story summary

AI bots now make up nearly one-third of all internet traffic, according to Cloudflare.
Human traffic to publisher websites dropped by 9.4% from April to June 2025, as reported by Tollbit.
This shift towards AI bots harms digital content businesses economically.
A 2024 Imperva report estimates that almost half of all internet traffic is automated.
Publishers need to create unique, engaging content to attract and retain human audiences.

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Story summary

AI bots now make up nearly one-third of all internet traffic, according to Cloudflare.
Human traffic to publisher websites dropped by 9.4% from April to June 2025, as reported by Tollbit.
This shift towards AI bots harms digital content businesses economically.
A 2024 Imperva report estimates that almost half of all internet traffic is automated.
Publishers need to create unique, engaging content to attract and retain human audiences.