Story perspectives

Crypto Influencers Face Scrutiny Over Undisclosed Sponsorships

9/15/2025

Summary

Story summary

ZachXBT leaked a "price sheet" showing wallet addresses and fees for over 160 crypto influencers, most of whom failed to disclose paid promotions.
Only five influencers labeled their posts as ads, raising concerns about potential legal violations.
The FTC has taken minimal action, with only three cases since 2017.
Although the SEC has charged influencers before, none have been charged in 2025 amid ongoing scrutiny.
Retail investors are advised to be cautious of influencer advice due to public backlash against undisclosed sponsorships.

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Story summary

ZachXBT leaked a "price sheet" showing wallet addresses and fees for over 160 crypto influencers, most of whom failed to disclose paid promotions.
Only five influencers labeled their posts as ads, raising concerns about potential legal violations.
The FTC has taken minimal action, with only three cases since 2017.
Although the SEC has charged influencers before, none have been charged in 2025 amid ongoing scrutiny.
Retail investors are advised to be cautious of influencer advice due to public backlash against undisclosed sponsorships.