Story perspectives

Amazon Unveils New Kindle and Alexa Devices on September 30

9/15/2025

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Summary

Story summary

Amazon will host a hardware event on September 30, 2025, in New York City to unveil new products.
Invitations suggest the introduction of new Kindle e-readers and Alexa-powered devices, including a possible color Kindle Scribe.
The event follows minimal hardware announcements last fall, apart from a Kindle-focused event in October 2024.
Amazon is testing its next-gen Alexa+ assistant in the US, likely to be included in the new products.
This event will be the first product launch under Panos Panay's leadership at Amazon.

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Story summary

Amazon will host a hardware event on September 30, 2025, in New York City to unveil new products.
Invitations suggest the introduction of new Kindle e-readers and Alexa-powered devices, including a possible color Kindle Scribe.
The event follows minimal hardware announcements last fall, apart from a Kindle-focused event in October 2024.
Amazon is testing its next-gen Alexa+ assistant in the US, likely to be included in the new products.
This event will be the first product launch under Panos Panay's leadership at Amazon.