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Beli App Surpasses Yelp, Captivates Younger Diners

9/15/2025

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Summary

Story summary

Beli, a restaurant review app, was created by Judith and Eliot Frost in 2019 at Harvard Business School.
It gained traction through social media and in-app referrals, primarily attracting users under 35.
Users can rate meals and interact, logging over 75 million ratings since launch.
Beli has surpassed Yelp in user engagement, appealing to younger diners.
The app encourages exploration of new neighborhoods and dining experiences.

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Story summary

Beli, a restaurant review app, was created by Judith and Eliot Frost in 2019 at Harvard Business School.
It gained traction through social media and in-app referrals, primarily attracting users under 35.
Users can rate meals and interact, logging over 75 million ratings since launch.
Beli has surpassed Yelp in user engagement, appealing to younger diners.
The app encourages exploration of new neighborhoods and dining experiences.