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Story perspectives

Google Limits Search Results, Disrupts SEO Tools

9/15/2025

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Story summary
  • Google removed the &num=100 parameter, limiting search results to 10 per page, affecting SEO tools and data accuracy.
  • This change started around September 10, disrupting third-party rank tracking tools and Google Search Console data.
  • Users report declines in desktop impressions and shifts in average position metrics.
  • Tools like Keyword Insights and Accuranker are adjusting services due to higher data retrieval costs.
  • SEO professionals recommend monitoring Search Console trends and adapting methodologies.